FleetForm
Fleet and rental management software built for operators, with tools to manage vehicles, bookings and the work around them.
Founder · Business Owner · Operator
I build businesses.
For the long run.
I’m Ethan Sibley. My work spans rental operations, business software, sports analytics and creative production. I build around practical problems and the people who use the solutions.
ETHAN SIBLEYFounder · Business Owner · Operator
Businesses · products · projectsStart here
Businesses & projects
Quick links to the businesses I run and the projects I’m building, in the order they’re most useful to know.
Explore FleetForm ↗
Parlay Rentals
A vehicle-rental business built around a thoughtful fleet and a smooth guest experience in Austin.
GimmeABet
A sports analytics product focused on useful data, transparent evaluation and better-informed decisions.
Sibley Shoots
Video production and creative work for businesses, properties and people.
Living Elevated
An earlier supplement-commerce venture, with room for a future chapter.
Roadmap
An independent project in development, with the possibility of a public release.
Brain
A private operating system for knowledge, projects and AI-assisted work.
A little about me
Curious by default.
Practical by design.
I work across software, operations and creative production. My strongest ideas start close to the work: understand what people need, build a practical solution and make it easier to use.
This site brings the businesses and independent projects together. Each one has its own purpose and its own place to grow.
BuildTurn ideas into things people can use.
LearnUse real feedback to make the next version better.
CreateMake stories and experiences worth remembering.
Make a connection
Find the right place to start.
Explore FleetForm for rental-management software, or contact Sibley Shoots about creative and video work.